Pet Industry Federation Directors

The Pet Industry Federation was established in March 2013 and is the umbrella body for a number of specialist divisions.  

The Board of Directors guide the work of the Federation. Each sector of membership elects its own director and these successful business people bring a wealth of experience to the strategic direction of the Federation. The remaining places on the Board are made up of high-ranking level professionals, co-opted on in order to provide a breadth of knowledge and skills.

The Pet Industry Federation Board of Directors currently comprises the following individuals:


Paul Bousfield

Paul Bousfield opt

Paul Bousfield is Chief Executive of Armitage Pet Care, a major manufacturer and distributor of pet accessories, treats and food under the brand names of Good Boy, Good Girl, Rotastak, Wafcol and Gussie for fish. Paul joined Armitage in 2009 and has overseen considerable investment in the manufacturing capabilities of the business in the past four years. Previously he was the Business Manager for Bostik UK commercial business where he was responsible for a number of key acquisitions and created brand leadership in its main operating sectors. Paul lives near Newark in Nottinghamshire and is a keen Leicester Tigers supporter.

Steve Fowler- Chairman

SteveFowler opt

Having gained valuable retail experience at Safeway, Steve Fowler opened his first store in Ferndown Dorset in 1981. PamPurredPets now trades out of 45 locations in Southern England. The company stocks a wide range of pet foods and accessories, supplied from a central warehouse, with most stores selling livestock. He oversaw the sale of PamPurred Pets to Pets Corner in April 2016.

Sean Gwynne

Sean opt

Following a highly successful career in mechanical engineering and project management within the aerospace & automotive industries Sean is now joint owner of Springfield, a quality boarding kennel, cattery and grooming business based in Gloucestershire.  He is Treasurer of Southern Counties, one of the country‚Äôs premier Championship Dog Shows and also Financial Director of the Pet Education, Training and Behaviour Council (PETbc).  He is a member of the Kennel Club, judges at Championship level and is partner of the top winning Lireva Show Dogs. 

Maeve Moorcroft

Maeve Moorcroft 2 opt

Maeve qualified as a veterinary surgeon in Dublin in 1990 and spent 10 years working in the Peak District in small animal practice, then moving on to work as a veterinary advisor for a pet product manufacturer. Maeve is now Head of Pets for Pets at Home and is involved in all areas of health and welfare.

 Peter Roy

Copyright 2013 Pet Industry Federation
Company No: 7252816. VAT No: GB 945 6469 79
A company limited by guarantee.

Privacy Policy

 Website Terms & Conditions

Website development by SiliconDESIGNS Ltd

Internet Explorer users: this site is best viewed with IE8 and above.