Based in Bedford, staff work to serve the Pet Industry Federation's members, develop training courses, administer exams, organise events, and promote responsible pet ownership.

Nigel Baker, Chief Executive
Nigel joined the Pet Industry Federation in December 2012. He has more than 30 years’ experience in the pet trade and brings considerable commercial experience from the senior positions he has held in pet food manufacturing and supplier companies. Most recently, he has acted as a consultant to a number of businesses advising them on a range of issues to help them develop commercially.

Alexandra Baker, Marketing Communications Manager
Alex is responsible for overseeing all aspects of the Pet Industry Federation's communications including the website, e-newsletters and press releases and social media activity. She is also responsible for organising the Federation's main annual events, including the British Dog Grooming Championship and the Pet Industry Forum & Awards. In addition, Alex has responsibility for many of the public affairs issues that PIF deals with, including licensing and PIF's primary authority scheme and, along with the CEO, liaises with external organisations on a range of collaborative issues.

Peter Mackintosh, Financial Controller (2 Days)
Pete handles the Pet Industry Federation's accounts, including membership subscriptions and renewals.

Lisa Pawsey, Sales Manager
Lisa is responsible for supporting and developing the Pet Industry Federation's membership and works with colleagues to maintain and extend member benefits. She oversees the customer service function within the Federation, providing support to existing members and information to new and potential members.

Vicky Skinner, Education Manager
Vicky is responsible for mangaging the qualifications and education courses that PIF offers the pet industry.

Martin Langhorn, Marketing Executive
Martin is responsible for marketing PIF's range of benefits to its members and prospective members and for supporting Alexandra in the co-ordination of the Federation's events.

Pauline Tompkins, Customer Services
Pauline works alongside Lisa offering details to members and potential members about the range of benefits, events, products and services that the Pet Industry Federation offers.



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