PIF Awards 2021

Awards 2021 Logo

What are the PIF Awards?

The PIF Awards celebrate success across a wide range of products, services, companies and individuals and provide the perfect platform to recognise excellence and innovation in the industry. After such a turbulent year, the opportunity to highlight the outstanding achievements made throughout the pandemic, is more important than ever. The winners will be presented with their awards on Thursday 21 October at Whittlebury Hall Hotel, Northamptonshire alongside a fabulous black-tie dinner with entertainment in the evening.

Our finalists have been revealed!

Click here to see the list of this year's outstanding pet businesses who have made it onto the list of finalists.

What categories are there?

1)    Product Innovation Awards – Dog, Cat, Reptile/Fish, Small Mammal/Bird
2)    Manufacturer of the Year
3)    Wholesaler or Supplier of the Year
4)    New Business of the Year
5)    Grooming Business of the Year
6)    Kennel of the Year
7)    Cattery of the Year
8)    Pet Service Business of the Year
9)    Home Boarding Business of the Year
10)    Dog Daycare Business of the Year
11)    Online Business of the Year
12)    Export Business Award
13)    Sustainability Award
14)    Pet Retail Chain of the Year
15)    Independent Retailer of the Year
16)    Special Achievement Awards - Student & Pet Professional

Book your Seat at the Awards!

Tickets are now available from our booking website. Prices start from £140.00 + VAT for a single ticket or £1360.00 for a table of 10.  Discounts are available PIF members and this year’s finalists.

Ticket price includes entry to the awards evening, drinks reception, 3 – course dinner with wine included, after dinner entertainment, the PIF Awards presentation and an evening of dancing and networking. There is no other event like this, so get your ticket now to avoid disappointment!

Secure your Accommodation

To book your accommodation at Whittlebury Hall and to access our discounted rate of £109 + VAT, please book directly through the accommodation page. You can also call call 01327 850 489 and quote 'Pet Industry Awards' to access the preferential rates. Hurry though, the prefential rates are only available until 21 September.

Sponsorship Opportunities

The Pet Industry Federation is now offering the opportunity for businesses to get involved in the PIF Awards through headline or category sponsorship. Backed by a comprehensive marketing campaign and with industry-leading media partner, PBW News, the PIF Awards are the perfect way to promote a pet business brand alongside the most prestigious awards in the sector.

 Further details are available in our sponsorship brochure.

 Details on any aspect of the event are available from This e-mail address is being protected from spambots. You need JavaScript enabled to view it on 01234 224507.



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