Find your ideal puppy

Puppy index, the service designed to bring potential puppy owners together with quality puppies from an approved breeder was re-launched by pet education charity, the Pet Care Trust at the beginning of June.

‘The Bateson report into dog breeding called for robust breeder accreditation schemes. Puppy index taps into two of them by pointing customers to breeders who are endorsed by two of the most influential bodies in the pet sector,’ said Janet Nunn, Chief Executive of the Pet Care Trust.

‘Buying a new puppy is an exciting occasion for any family, but at the same time it’s crucial for them to obtain a breed that is right for their lifestyle, to help assure the dog’s welfare and their enjoyment of him. The Kennel Club has recognised the value of Puppy index and we are delighted that they want their Accredited Breeders to be accessible through it too, guided by local pet specialists.’

Potential puppy owners will be able to browse the scheme’s fully updated colour manual of 100 top breeds of dog to decide which is the most suitable for them and their circumstances. Puppy index is only available through pet specialists , where advisors guide customers through the manual and offer advice about breed needs and which products they will need for their new addition.

For the first time too, five vulnerable breeds have been included in Puppy index. Meriel France, Education and Animal Welfare Manager at the Trust explains: ‘Some British and Irish breeds of dog are classified by the Kennel Club as vulnerable because their numbers are declining and

their status within the world of dogs is diminishing. We felt it important through Puppy index to highlight some of these breeds, such as the Lancashire Heeler and the Dandie Dinmont to help raise their profile and public awareness of these interesting breeds.’

Press enquiries:

Rosie Loft, Communications Manager
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Alexandra Baker, Communications Manager

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Editor’s notes:

The Pet Care Trust works to promote responsible pet ownership. The membership activities are delivered by the Pet Care Trade Association which supports some 1,500 pet care companies, mostly micro businesses such as pet shops, grooming salons, kennels and catteries, colleges, wholesalers, and manufacturers.  For more information visit our website: www.petcare.org.uk

The Puppy index scheme is available only through members of the Pet Care Trade Association.